VERONICA RAJADNYA – selected work

DIGITAL MARKETING 📈

• Leash recycling at Petco 🐕‍🦺🪢
• ASICS partnership (ft. @ the Paris Olympics) 👟
• People, planet, PETS 🐕
• Back-to-school with Takis 🌶️
• Plastic Free July x Earth Hero 🌊
• Composting with McCafé (Keurig Dr Pepper) ☕
• Brand partner toolkit (ft. me 🤳)
• Nonprofit takes Clinton Global Initiative ⛵
• Recycle Allegra®, Gold Bond®, and Icy Hot® 🧴

copyWRITING + content DESIGN 📲

• Promotion: Walmart car seat recycling 💺
• The post with the most likes on @terracycle to date 🤳
• Green Beauty w/ Condé Nast (Allure, Glamour, Vogue, et al.)💚
• ReFILLution: Launches + expansions to QSR, retail, + eCommerce 🍶 for Loop
• Brand partner guidelines ♾️
• Social campaign: America Recycles Day 🦅♻️
• Mascot concept: “Terry” the Sad/Happy Earth 🤓
  • Earth Overshoot Day ⌛
  • Earth Day Eve 🫶
  • World Cleanup Day 🚯
• Awareness campaign: #TCTurns18 🎂
• Social campaign: Global Recycling Day 🌏
• eCommerce launch: SalonCycle 💇🏾‍♀️
• “Discover our recycling process“ 🗳️

GHOSTWRITING ✍🏽

• Social innovation can help tackle climate change 🌡️| World Economic Forum
• Reusable packaging in the time of COVID-19 😷| GreenBiz
• A Guide to Sustainable Packaging Labels 🛒| Treehugger
• How sustainable are biodegradable and plant-based plastics? 🌿| Packaging Digest
• Why I Turned Down $1 Million From Investors 💸| Entrepreneur
• The ‘Capsul-ization’ of the World 💊| HuffPost
• The Traditional (and Flawed) Concept of the Circular Economy 🚮| HuffPost
• Changing the Culture of Excess [Packaging] 🛍️| Sustainable Brands

books 📚

• 👻✍🏽 The Future of Packaging: From Linear to Circular (Berrett-Koehler Publishers)
  • “A Note from Our CEO” pre-sale email campaign
• “From Mission to Myth to Movement” 📈| Brand Elevation: Lessons in Ueber-Branding (KoganPage)
• Incubation of the Loop reuse engine 🧠| Marketing: Real People, Real Choices, 11th Edition (Pearson)

PUBLIC RELATIONS 📰

• We helped create the world’s first recyclable shampoo bottle made with beach plastic – here’s why | World Economic Forum
• World’s first recyclable shampoo bottle made from beach plastic wins United Nations award | P&G
• There’s a way to recycle all your Halloween snack wrappers | CBC News
• Dutton Christian School gets new recycled playground | MLive
• Trenton recycling company to host 13th annual Jersey Fresh Graffiti Jam | PRESS RELEASE
• So, what can you do with a worn-out car-seat? | CHRON

WRITING + COMMUNITY 🤘🏽

• KLIPXXI: Keeping It Weird for 21 Years
• Rockin’ Down the Jersey Shore: 50 Years of WMCX
• Neon Indian/Alan Palomo @ Underground Arts
• Avalon Emerson & the Charm @ WOW
• Scott Devendorf, The National (Cover Story)
• Billy Corgan | The Aquarian, 2017
• Atom Willard, Against Me! (Cover Story)
• Josh Eppard, Coheed and Cambria (Cover Story)
• Spencer Chamberlain, Underøath (Cover Story)